Sales Funnel
Track and manage your sales funnel stages
1
Top of Funnel (ToFu)
Awareness stage - Attracting potential customers
2
Middle of Funnel (MoFu)
Consideration stage - Nurturing leads & building interest
3
Bottom of Funnel (BoFu)
Decision stage - Converting leads to customers
Customer Cards
Manage and view customer profiles and relationships
4
Cold Bucket
Inactive leads - Re-engagement and recovery
5
Invalid Leads
Non-qualified leads - Data cleanup and validation
Funnel Summary
TOFU
5,500
Visitors
Engagement: 3.8%
MOFU
456
Leads
Conversion: 29.2%
ToFu→MoFu: 3.2 days
BOFU
230
Opportunities
MoFu→BoFu: 12.7 days
CUSTOMER
75
Deals Won
Cold Bucket
8,500
Inactive Leads
Value: $580k
Invalid Leads
2,115
Invalid Leads
Cleanup: 78
Behavior Triggers Dashboard
Real-time customer behavior monitoring across your funnel
Active Triggers
20
Today's Activations
4709
Top Performer
First-time Visitor
847 activations
Conversion Rate
23.4%
+5.2% from last week
TOFU Triggers
4
First-time Visitor
847
Content Engagement
542
Social Media Click
329
Blog Post Read
256
MOFU Triggers
4
Email Engagement
623
Lead Scoring Alert
412
Demo Request
278
Download Whitepaper
189
BOFU Triggers
4
High-Intent Behavior
234
Pricing Page Views
178
Trial Started
142
Sales Ready Lead
89
Cold Bucket Triggers
4
Inactivity Alert
156
Re-engagement Opportunity
89
High-Value Dormant Lead
67
Win-back Campaign
45
Invalid Lead Triggers
4
Invalid Email Detected
89
Duplicate Lead Alert
67
Spam Pattern Match
45
Data Quality Issue
32